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张起元

职称:教授、博导

所在系:市场营销系

  • 研究方向

    渠道战略、新兴市场买卖双方治理关系研究

    知识管理、产品创新、与制度理论

  • 教育经历

    2003.09-2007.07   南昌大学         市场营销       学士

    2007.09-2009.07   武汉大学         市场营销       硕士

    2009.09-2014.11   香港大学        国际商务与战略学   博士

    2011.09-2012.01   美国奥克拉荷马大学  市场营销        访学 

  • 工作经历

    2014.12-2018.12     浙江大学管理学院创新创业与战略学系    助理教授

    2019.01-2022-06     浙江大学管理学院创新创业与战略学系    副教授

    2022-07-至今        华南理工大学工商管理学院市场营销系     教授

  • 发表论文

    1. Zhang Qiyuan, Mengyang Wang, and Ziyu Zhao, “Does Asset Specificity Lead to Value Expropriation or Value Creation? An Institutional View”, International Journal of Physical Distribution & Logistics Management, forthcoming.

    2. Zhang Qiyuan, Mengyang Wang, and Ziyu Zhao, “Tie strength, tie brokerage, and buyer–supplier co-exploration: a novelty–action trade-off”, International Journal of Logistics Management, forthcoming.

    3. Zhigang Shou, Yu Gong, and Qiyuan Zhang*, “How boundary spanners' guanxi matters: managing buyer-supplier dependence in China”, International Journal of Operations and Production Management, 2022,42(3), 384-407. (Q1; ABS4, 影响因子: 6.629)

    4. Qiyuan Zhang, Jason Lu Jin, Defeng Yang, “How to enhance supplier performance in China: interplay of contracts, relational governance and legal development”, International Journal of Operations & Production Management, 2020, 40(6), 777-808. (Q1; ABS4, 影响因子: 6.629)

    5. Mengyang Wang, Qiyuan Zhang*, Kevin Zheng Zhou, “The origins of trust asymmetry in international relationships: an institutional view”, Journal of International Marketing, 2020,28(2), 81-101. (Q1; ABS3, 影响因子: 8.125)

    6. Baofeng Huo, Min Tian, Yu Tian, Qiyuan Zhang*, “The dilemma of inter-organizational relationships: Dependence, use of power and their impacts on opportunism”, International Journal of Operations & Production Management, 2018, 39(1), 23-39. (Q1; ABS4, 影响因子: 6.629)

    7. Qiyuan Zhang, Kevin Zheng Zhou, Yonggui Wang, Haiying Wei, “Untangling the safeguarding and coordinating functions of contracts: Direct and contingent value in China”, Journal of Business Research, 2017, 78, 184-192. (Q1; ABS3, 影响因子: 7.550)

    8. Mengyang Wang, Qiyuan Zhang*, Yonggui Wang, Shibin Sheng, “Governing local supplier opportunism in China: Moderating role of institutional forces”, Journal of Operations Management, 2016, 46, 84-94. (UTD 24; ABS4*, 影响因子: 6.970)

    9. Zhou, Kevin Zheng, Qiyuan Zhang, Shibin Sheng, En Xie, and Yeqing Bao, “Are relational ties always good for knowledge acquisition? Buyer–Supplier exchanges in China”, Journal of Operations Management, 2014, 32(3), 88-98. (UTD 24; ABS4*, 影响因子: 6.970)

    10. Qiyuan Zhang and Kevin Zheng Zhou, “Governing interfirm knowledge transfer in the Chinese market: the interplay of formal and informal mechanisms”, Industrial Marketing Management, 2013, 42(5), 783-791. (Q1; ABS3, 影响因子: 6.960)

    11. Shou, Zhigang, Lihua Yang, Qiyuan Zhang, and Chenting Su, “Market munificence and inter-firm information sharing: the moderating effect of specific assets”, Journal of Business Research, 2013, 66(10), 2130–2138. (Q1; ABS3, 影响因子: 7.550)

    12. Zhou, Zhimin, Qiyuan Zhang, Chenting Su, and Nan Zhou, “How do brand communities generate brand relationships? Intermediate mechanisms”, Journal of Business Research, 2013, 65 (7), 890-895. (Q1; ABS3, 影响因子: 7.550)

    13. Shou, Zhigang, Rui Guo, Qiyuan Zhang, and Chenting Su, “The many faces of trust and guanxi behavior: evidence from marketing channels in China”, Industrial Marketing Management, 2011, 40 (4), 503-509. (Q1; ABS3, 影响因子: 6.960)

  • 参与会议

    1. 2021年中国高校市场学研究会学术年会(CMAU),西安,西安交通大学。

    2. 2020年第四届营销科学与创新国际研讨会(MIS2020)分论坛主持人+点评人。

    3. 2018年涌现时代的战略和管理转型升级—中国管理现代化研究会组织与战略专业委员会年会

    4. 2017年中国营销科学学术年会(JMS)分论坛点评评委,广州,暨南大学

    5. Qiyuan Zhang and Jiang Wei (2017), “Group Legitimacy and Knowledge Acquisition: The Interplay of Business Group and Affiliates’ Operational Context”,SMS (Huston), 此研究亦入围了今年的 SMS 的“Cooperative strategy, competitive strategy, and knowledge and innovation”的 workshop,兼 workshop 评审。

    6. Qiyuan Zhang (2017),“The novelty-action paradox in interfirm exploration: a relational ties perspective”. Beijing, 对外经贸大学,全球化背景下的营销科学与创新国际研讨会.  

    7. Qiyuan Zhang (2016), “The novelty-action paradox in interfirm exploration: a relational ties perspective.' IACMR Hangzhou

    8. Qiyuan Zhang and Kevin Zheng Zhou (2013), “Contract Specificity and Supplier Performance in China: The Contingent Roles of Institutional Environments,” Academy of International Business, Istanbul, Turkey.  

    9. Qiyuan Zhang, Shibin Sheng, and Kevin Zheng Zhou (2012), “Are Relational Ties Always Good for Knowledge Acquisition? Buyer-Supplier Exchanges in China,” Academy of Management, Boston, USA, Best Paper Award, 2012 Academy of Management Annual Meeting.

    10. Shou, Zhigang, Lihua Yang, Qiyuan Zhang, and Chenting Su (2012), “Market Munificence and Inter-Firm Information Sharing: The Moderating Effect of Specific Assets,” Global Innovation & Knowledge Academy, Valencia, Spain, Best Paper Award.

    11. Qiyuan Zhang, Kevin Zheng Zhou, and Julie Juan Li (2012), “Governing Interfirm Knowledge Transfer in the Chinese Market: The Interplay of Formal and Informal Mechanisms,” Consortium for International Marketing Research, National Chengchi University, Taipei, Taiwan.

  • 主讲课程(全英文)

    本科:Entrepreneurship (创业管理)、Global Business Strategy(国际商务)、Strategic Management (战略管理)

    GEP:Doing business in China

    MBA:When East meets West

  • 主持及参与基金项目

    合同与纽带对企业合作式创新的影响——基于中国制度环境的实证研究, 青年科学基金项目, 纵向, 国家基金委, 主持

    新创企业国际化成长模式及其演进:驱动因素与绩效影响研究, 面上项目, 纵向, 国家基金委, 参与

    走群众路线还是走领导路线?--工具性交往的理论构建、结构测量及对员工社会资本的影响机制研究,面上项目,纵向,国家基金委,参与

  • 获奖情况

    1. 周志民,张起元,苏晨汀,周南, “How do brand communities generate brand relationships? Intermediate mechanisms”, 广东省哲学社科一等奖, 省部级, 中共广东省委宣传部, 2015.12

    2. 2015 浙江大学“求是”青年学者

    3. 2016 年指导浙江大学学生参与“香港大学冬季创业项目”获学院第一名。

    4. 2016 年带领 2015级管工博士班级荣获院级“优秀班集体”这一荣誉称号。

    5. 2017 年浙江大学院级先进工作者 2017年优秀德育导师

  • 社会服务

    国际商务课程组组长

    浙江大学GEP(全球创业项目)学术主任

    浙江大学'香港大学冬季创业'项目主任

    浙江大学中国创业国际夏令营指导导师

    浙江大学2015级德育导师

    浙江大学本科新生之友

    浙江大学上海高考招生组成员

  • 学术期刊审稿人

    1. British Journal of Management (JCR Q1)

    2. Journal of Operations Management (UTD24)

    3. Asia Pacific Journal of Management (ABS 3)

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